International Market Analysis For A Growing Firm - 1527 Words

Luigi Vittatoe Professor Stanley Klatka BUS1801 Global Business Perspectives October 5, 2015 International Business Paper Introduction For a growing firm, the international market represents one of the avenues to achieve growth and expansion. The global market, through trade, has been an engine of growth, for example, world trade has been growing at seven percent since 1945, becoming a contributor to economic growth. The international market has facilitated global trade and the integration of economies. Therefore, it has enabled countries to exploit its comparative advantage. The following report looks at the international market entry strategies, reasons for selecting the topic, new relevant materials learned facts about the topic and the unexpected facts relating to it. Reasons for choosing the topic International market entry is important because it enables an organization to increase its output and attract new customers. By expanding the customer base and the scale of production, the business will be able to achieve economies of scale. That is, the organization can be able to reduce the average cost per unit of production when the level of output is substantially increased (Stephan and Roin 28). After international expansion, cost advantages and higher profit be obtained through bulk purchasing, enjoying high turnover rate and paying lower interest rates on loans. For the business firm to grow, it has to find new opportunities of expansion. The opportunity forShow MoreRelatedStrengths Strong Market Position Of Ups1385 Words   |  6 PagesStrengths-Strong market position Package delivery is the core of UPS’s operation, and the firm has mastered a simple service of safe, on-time delivery. UPS possesses a strong domestic presence and is increasing its international market position by delivering 18.3 million pieces of parcel daily, and services every physical address in North America and Europe (UPS Fact Sheet, n.d.). The firm owns one of the largest airline fleets and operates global airport hubs located in Kentucky, Florida, GermanyRead MoreMarketing, Financing, and Production Factors in Developing a Franchaise798 Words   |  3 Pagesbusiness is determine by the market analysis and financial planning. However, with proper distribution the production factors will occur once the customers are aware of the business. The franchising of business is started by several different aspects, the business models as a small business growth strategy. However, marketing, production, and financial are important in the formulation and development strategies to expand the success rate and market share of the company. AroundRead MoreThe Strategy Development Of Primark857 Words   |  4 Pages1. Market Entry For many firms, seeking for new countries’ markets is the mainly attempt to spread their products or services into the foreign markets, and the firms will retain and construct their participation in present markets to increase their worldwide competitive force (Doole and Lowe, 2012, 218; Hollensen, 2007, 5).About market , there is no perfect market entry plan and different market entry methods might be adopted by different firms entering the same market and/or by the same firm inRead MoreGlobalization and Its Impact on International Business Essay1558 Words   |  7 Pageson international business†¦..7 The road ahead for international business†¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦9 Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..11 Reference†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 Introduction Every day we hear it on the news, read it in the papers, overhear people talking about it†¦ and in every single instance the word globalization seems to have a different meaning. 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I Can Hear The Bells - 856 Words

I Can Hear the Bells Marriage – a beautiful life-long commitment that is supposed to be with one person, unless you live in a completely encouraged polygamist society. In More’s Utopia, marriage is quite common and considered a very serious ordeal, but in Montaigne’s land of the Cannibals in Brazil, marriage is not just a sacred vow but a symbol of power and valor based on the amount of wives a man possesses. Should marriage be one man and one woman, or should it be one man with multiple women who encourage their husbands to obtain more? In this paper I argue that the system of marriage in Utopia outshines the practice of marriage in the land of the Cannibals because of Utopia’s practice of the true purpose of marriage and equality. Montaigne, being a religious and married man, came up with a very new and intriguing way of how marriage could work. In 1557, these ideas would have been scoffed at and seen as immoral, but in the land that Montaigne crea ted, this arrangement would make sense. Montaigne describes it as a, â€Å"beautiful feature in their marriages† (103). To the Cannibals, it would have been a beautiful feature for in their minds they saw that the more wives that a husband has, the more successful and valorous he is. It also could be that the women believe that their husbands honor is what determines theirs, and the better that the husband looks with more wives, the more honor it seems that the wives have. This ‘beautiful feature,’ however, could causeShow MoreRelatedCelta Language Task1520 Words   |  7 Pagesjourney taken place? No Do you need to go anywhere? Yes to my dentist appointment Have you planned your journey? Yes, for tomorrow Do you know when you will go? Yes I looked at the bus timetable 2a. The students had left when the bell rang. 2b. 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In these lines from All Things can Tempt Me (40, 1-5), Yeats defines the limitations of the poet concerning his role in present time. These temptations (his love for the woman, Maude Gonne, and his desire to advance the Irish CulturalRead MoreCinema Paradiso1576 Words   |  7 Pagesthe use of bells and thunderstorms. The thunderstorms signal that a very important event either is or has taken place in the plot, and the bells introduce us to new stages in the plot throughout the film. In one of the first scenes that take place in the adult Salvatore’s home, the first sound that we hear is wind chimes. We then see and hear dialogue that takes place between Salvatore and a woman in his bedroom. This is where Salvatore learns that Alfredo has died. 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Dove free essay sample

The advertising endorsement of this campaign was different from the normal advertising campaign in this industry. For example, Dove hired some normal or even slightly over-sized women instead of celebrities as their models to ask the pubic to define whether it is oversized or outstanding. As the matter of fact, this campaign successfully attracted the public attention but it still has certain potential risks. In that case, should the Unilever continue the Dove Campaign for Real Beauty? My answer is positive but with certain reservations due to the fact that the campaign didn’t properly response the issue of culture differences in the global environment. In the following essay, I will analyse the situation and provide some suggestions to illustrate my point of view. SITUATIONAL DIAGNOSIS Should Unilever continue the â€Å"Campaign for Real Beauty†? Nature of the Problem The Campaign for Real Beauty indeed achieved the brand awareness and broke people’s tradition definition of real beauty. However this campaign was controversial to the board of directors of Unilever. From one hand, some people hold the view that this advertising campaign was effective due to the fact that it improved the sales volume of Dove product by increasing the public product awareness. From another hand, some other people argued that this advertising campaign would be too risky for Unilever to continue and suggested that it might receive negative outcome in Asian countries. Because the culture differences in various countries might cause the reverse definition of beauty. Here comes the conflict for the decision-making of Unilever to decide whether to continue this campaign. ADVANTAGES From the Perspective of Public a) New technology changes the social value In the contemporary society, new technology, such as new media, plays an important role on reforming the value system of the public especially for the younger or middle generation. Dove utilised the new technology commercial channel and released this advertising campaign on YouTube. This new social media changes the social value by giving them questions on the topic of what is real beauty and generate discussions of the current trends of social value, for example, the interrelationship between parents and children. It generated volumes of discussion on chat rooms, with contributions on topics like anorexia and heartfelt interchanges between fathers and daughters. † (Deighton, J 2008, p. 6) Therefore, the Unilever should continue the Dove Campaign of Real Beauty because the campaign is beneficial to the public in terms of positively changing the social value. b) Social Trends New role of women Dove propos ed the significance of the natural beauty and tried to change the way people view beauty by carrying out its advertisements. Dove’s mission is to make more women feel beautiful every day by broadening the narrow definition of beauty and inspiring them to take great care of themselves. † (Deighton, J 2008, p. 4) Consequently, this campaign successfully motivated the women to increase their self-confidence and esteem and encouraged them to pay more attention to their outlook. It is advisable for Unilever to support this campaign from the perspective of public because it broke people’s stereotypical value of beauty and generated the new role of women which changes the self-expression value themselves in a positive way and rebuild the self-esteem for women. From the Perspective of the Dove Company a) New technology improves the product awareness Social media has a huge number of audiences and it provides an effective tool to generate the public interest and boost the sales volume by increasing the product awareness of one company. Dove released this campaign on YouTube instead of the traditional way of carrying out the advertisements which was cost-effectively and functional-effective. â€Å"It was among the most downloaded commercials ever to appear on YouTube, and its popularity was the subject of considerable newspaper, radio and television coverage. (Deighton, J 2008, p. 6) Dove improved its brand popularity by using the new media channel which is one of the main reasons that the Unilever should continue the advertising campaign. b) Benefit The beauty and health industry has mass market. According to the survey, only 2% women considered themselves as beauty and more and more females become interested in applying for plastic surgery to change their outlook. The Dove Real Beauty Campaign increased the sale volume of Dove which was beneficial to the turnover of company. And the evidences are obvious according to the revenue growth of Dove Company. It computed that the brand had grown by $1. 2 billion. Much of the growth was attributable to its extension into personal care categories which could be credited to this campaign. † (Deighton, J 2008, p. 7) As we all know, the interest of share holders is the priority for one company to consider when making the decision. Therefore, it is feasible for Unilever to continue the campaign for its own sake. DISADVANTAGES It is conceded that the Dove Real Beauty Campaign was effective and beneficial from the perspectives of both public and the company itself. However, there are two main disadvantages of this campaign which might cause undesirable effect. And Unilever should fairly address these two factors before making any further decisions. a) Negative outcome in the Asian market The Campaign of Real Beauty successfully attracted their target customers and tried to give the public a broader definition of real beauty which reached their own expectation. The problem existed when Unilever launched this campaign all over the world. They neglected the issue of cultural differences and the different way of define beauty between Eastern and Western countries. For example, a lady as the model of Dove might seem to be attractive from the view of people in the Western countries, because feminine beauty in Western countries, a plentiful body with tan skin is considered as a beautiful and sexy lady but it is surprisingly reversed in the Eastern countries. In the Asian countries, this lady might be definitely oversized. In Asian countries, such as China, they define the character of slim body and fair skin as feminine beauty. The model of this campaign might be not attractive from the view of Asian people which cause a negative outcome in the Asian market. b) Potential risk for Dove Continuing the campaign might have potential risk for Unilever to some degree. The advertisement was criticized by some people for choosing some old or heavily freckled ladies as their super model. And some people viewed the models of Dove was too natural and not appealing. â€Å"Taking up the cudgels for reality is a risky strategy for Dove. The underlying idea is appealing; the difficulty is in how to express it. † (Clegg, A 2005) And other example of the undesirable effect is that Dove sponsored the series â€Å"Ugly Betty† in order to improve their product awareness by telling the public that all the girls are beauty as long as you have confident. However, it might ruin the impression of the brand value and lost their target customers if Dove became a brand only for the old, fat and heavily freckled ladies. SUGGESTIONS a) Continue this campaign It is suggested that Unilever should continue the Dove Real Beauty Campaign from the aspects of the public and the company itself. As mentioned above, this campaign used new technology advertising channel to change people’s social value in a positive way and improve the self-esteem for women which was beneficial to the public. And for its own sake, this campaign improved the sales volumes which generate the avenue for the company by using this campaign to improve their product awareness. Therefore, Unilever should support this campaign and manage to achieve greater progress and win the larger market share in the health and beauty sector. b) Adjust the issue of Localization Localization is one of the essential issues to adapt to the external changeable environment. Dove should adjust the issue of cultural difference as the strategy of localization. In order to better adapt to the Asian market, Dove should redesign its advertisement campaign and hire some slim lady with fair skin as their model to attract the Asian customers. In spite of variation in the description of beauty, the marker of health and fertility a small waist has always been an invariant symbol of feminine beauty in Asian countries. (Agence France-Press 2007) Therefore, Unilever should make adjustment on localization when launching this campaign. CONCLUSION To sum up, in my opinion, it is advisable for Unilever to continue the Dove Real Beauty Campaign. Because it changed the social value positively and achieved satisfied profit for the company. Besides that, Unilever should also address the issue of cultural differences when launching this advertisement campaign. References: Agence France-Press (2007) ‘Beauty is defined as a waist† viewed 7th November 2012lt; http://www. cosmosmagazine. com/news/961/beauty-defined-a-waistgt; Clegg, A (2005) ‘Dove Gets Real’ viewed 7th November 2012 lt;http://w ww. brandchannel. com/features_effect. asp? pf_id=259gt; Deighton, J (2008) ‘Dove: Evolution of a Brand’ HBS 9-508-047, 25 March.

Political Leadership and Organization

Introduction Leadership is a vital component in every society. It defines the values, goals, and objectives of people in the society. Effective leadership not only defines these elements, but also determines how they are achieved. The success of the political leadership and organization emanate from the leadership style of the leader.Advertising We will write a custom research paper sample on Political Leadership and Organization specifically for you for only $16.05 $11/page Learn More Therefore, to ensure success of political leadership, it is important to work with good leaders who are focused on positive results. Good leadership depends on the leader’s individual qualities or character (Crick 23). Based on these assertions, this study will take a comparative stance by analyzing the good leaders, in particular Bill Clinton and John Kennedy. The characteristics of a bad leader will also be examined. In this comparison, the study will compare the New York Mayor Mr. Michael Bloomberg and the Toronto Mayor Mr. Rob Ford. Hypothesis Political leadership and organization require the leader to exhibit exemplary characters of charisma, good interpersonal skills, results orientation and good problem solving skills (Wren 132). The personal qualities of a potential leader determine the outcome for the whole nation, so superior intelligence and education are a must. It is crucial that the person is respectable, reliable and just. Since the market and economy greatly influence the outcome of the leader’s plans and goals it is their direct responsibility to predict any fluctuations and prevent loss of stability and control. This study will look at the relationship between a leader’s character and the success of the leadership style. Empirical/ Theoretical gap Political leadership and organization are among the most interesting topics that have attracted attention of various researchers and authors. Every leader faces a theo retical gap in relation to the practical control and functioning of a nation, and the knowledge or empirical understanding that was gained prior to becoming a member of the office. When an individual starts running for presidency or other leadership position, they will mobilize the resources and the political processes that are necessary for taking charge. Often, the internal politics are not as clear cut before the person gets the position in the government. As such, they must become aware of the current matters regarding the economy and policies that need to be changed or added.Advertising Looking for research paper on political sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Every good leader has the ability to organize and mobilize forces that are directed towards the greater good of the nation. Sometimes, before the leader is selected, a candidate will make promises that sound fair, but the reality is somewhat skewed, as many d etails are still unknown. As a result, the gap between theory and practice gets overlooked. This leads to promises that are broken, and a change in policies that was over optimistic beforehand. This is why foresight and empirical knowledge should be balanced with practice. Mr. Bill Clinton William Jefferson Blythe III (Bill Clinton) was one of the youngest presidents in America. The leader was elected to the office of the president as the 42nd president of the United States of America. Bill Clinton was also among the first Democratic presidents who managed to serve two terms in the office. Clinton attended Edmund Walsh School and Georgetown University where he graduated with a Bachelor of Science degree (Morris 100). There are several factors that make Bill Clinton a good leader who has ever ruled the U.S. Apart from being a charismatic and influential individual, the leader is mainly remembered for significant contributions to the development of the country. Contribution Bill Clint on was of one of the American presidents who managed to reduce the deficits in the federal budget and the economic recovery. The economic team appointed by the president played an important role in reducing the government expenditure and proper use of public resources. On the political front, Clinton facilitated the change process in the Democratic Party by ensuring that the party was open to many Americans from various dimensions of social life. The leader changed the party to accommodate the needs of minorities and other groups in the country. During Clinton’s reign, the Democratic Party played an important role in protecting the disadvantaged groups and stimulated economic development through government initiatives (Morris 112).Advertising We will write a custom research paper sample on Political Leadership and Organization specifically for you for only $16.05 $11/page Learn More Before his life in politics, Bill Clinton served in various lead ership capacities. This therefore indicates that Clinton was born with leadership qualities. He became the student leader of Georgetown University and was also the leader of the music band in college. Clinton was also involved in humanitarian initiatives displaying his leadership skills which made him an effective member. For instance, his reforms in the health sector were aimed at improving accessibility and quality of health care. He received higher ratings from the members of the public due to his charisma and concerted efforts to fight the spread of HIV/AIDS, as well as environmental problems such as global warming. Mr. John Kennedy John Fitzgerald Kennedy was the 35th President of the United States of America. His accession to power was marked by contention when he narrowly defeated the Republican candidate Mr. Richard Nixon. He served from 1961 to 1963 when he was assassinated during a public rally. Prior to his political career, John Kennedy was a leader in various capacities especially in the military. His participation in the navy earned him recognition and awards for exemplary service. John Kennedy was a brilliant naval officer who is remembered for successfully leading his combat in Panama. In the navy, he rose to the ranks of a lieutenant and was in charge of a patrol board that toured the Pacific theater. Kennedy became a hero in the military sector when he saved the lives of his fellow naval officers when their boat capsized (Alford Newman 49). Contribution Comparing the achievement of the two leaders it is evident that John Kennedy’s achievements delved on a diverse range of issues in America. Clinton’s main achievement was based on economic improvement through reduced federal deficits. He also improved the education sector through adoption and enactment of various policies. John Kennedy on the other hand had achieved that touched on various aspects of life (Crick 110). Most Americans believe that John Kennedy was one of the most successful presidents that ever ruled America. It was during his reign that America managed to land on the moon. It was also through John Kennedy that America was able to overcome the invasion of Cuba and the Soviet Union.Advertising Looking for research paper on political sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More The president also played an important role in ending racial segregation in various transport facilities and social institutions such as schools. Kennedy’s initiative to establish the Peace Corps program placed him in a position of great leaders. These achievements therefore tend to surpass the achievements that were attained by President Bill Clinton (Wren 121). Mr. Michael Bloomberg Mr. Michael Bloomberg is the one of the longest serving mayors of New York. Elected in the year 2001, Mr. Bloomberg greatly contributed to the development of the city in various aspects. He started his career at Salmon Brothers. However, he was laid off when the company was sold to another organization. After retrenchment, Mr. Bloomberg started his own company that offered business information and data management services to other organizations in New York (Bloomberg 23). Mr. Michael Bloomberg resigned from Bloomberg L.P. and joined politics in the year 2000. He decamped from the Democratic Part y to contest for the mayoral post on a Republican ticket. Contribution The mayor played an important role in transforming New York after the attacks of 2001. When he resumed office in the year 2001, the mayor introduced different policies that enhanced the performance of various sectors. For instance, in the year 2002, graduation from high school increased by more than 26%, crime rate decreased by 35%, and welfare rolls declined by more than 22%. The mayor also played an important role in reducing other social problems such teen smoking and alcohol abuse among the youths. Mr. Bloomberg was one of the mayors of New York who facilitated economic growth and the creation of new job opportunities for the youths (Crick 76). One of the key achievements that enabled the mayor to earn higher ratings from the public was his concerted effort to transform the education system. Bloomberg introduced new education policies, which improved the quality of education and rate of enrollment. Bloomberg is one of the most philanthropic individuals in the U.S. The mayor has participated in several charity programs, and has donated his time and resources to various community based initiatives. Before politics, Mr. Michael Bloomberg was a great business leader in various organizations. He led the financial and equity department of Salmon Brothers and later became the chief executive officer and chairman of Bloomberg P.L (Bloomberg 23). Mr. Rob Ford Robert Bruce Ford joined politics in the year 2000 when he was elected the councilor to represent Etobicoke Ward in Toronto. Ford was first elected to the mayoral seat in the year 2010. Mr. Rob Ford has been overwhelmed by his personal escapades, which have greatly comprised his leadership qualities. Mr. Rob Ford has been accused of mismanaging public funds, conflict of interests, and drug abuse (Goddard 2011). Before Rob Ford rose in politics, he had served in various leadership positions, especially in the business sector. The mayor had s erved as the director of the Ford Family Company before he was elected to mayoral positions (Wren 210). As such, even though he had experience as leader, and accomplished some changes for the city, his personal life became too detrimental to the office. Every leader must realize that they are constantly watched by the public, and their professionalism in public life and governmental positions must be aided by their personal life. Contribution As a leader, Ford has played an important role in ensuring that Toronto remains one of the safest cities with free health care programs. However, his critics believe that he has contributed to the collapse of the city council in Toronto. Mr. Ford has been blamed for mismanagement of funds. Compared to the New York Mayor, Mr. Ford was not focused on development, and did not implement change to policies and administration. Benefits of Comparison From the comparison of the various leaders discussed in this study, it is evident that leadership tran scends from the character of the individual. Comparison of political leaders also reveals how various leaders affect the growth and development in the society. From the comparison of Bill Clinton and John Kennedy it is evident that Clinton introduced economic policies, which transformed the federal budgeting and expenditure. Kennedy, on the other hand, played an important role in protecting the country against foreign invasion. Comparison of various leaders is important in expanding the knowledge on the topic of leadership and organization. It is also used in learning the various leadership styles that are used by the leaders (Creswell 189). Methodology and Data The research method employed in this study was qualitative. The researcher mainly relied on secondary and primary sources of data which provided reliable information on the topic. The researcher collected data by interviewing respondents who worked in government offices and other social institutions such as schools (Creswell 240). The researcher visited the respondents in the areas and managed to collect data by accessing relevant materials on the topic. To get information about the two mayors the researcher interviewed the city council officials from New York and Toronto. Results The researcher used a population sample of 25 respondents who were interviewed from various government offices and the city council departments. The following elements were considered for evaluation of leadership qualities. Leadership attributes Score (Good) Score (Bad) Good management skills 72% 28% Good Interpersonal skills 90% 10% Development Oriented 81% 19% Control over personal matters 70% 30% From the above table, good or great leaders scored higher marks on the above mentioned attributes. For instance, the respondents believed that all the leaders from Bill Clinton, John Kennedy, Michael Bloomberg, and, Rob Ford had good management skills. The other important element was the control over personal issues. The respondents believed that a good leader should have control over their private life. Uncertainty surrounding the results mainly emanate from the lack of accuracy of the information provided by the respondents during the interview. Everybody’s view is rather subjective, and might be based on understanding and information from other people. As such, only practical results can be properly evaluated. Conclusion Political organization and leadership are important areas of study which enable individuals to learn how organizations and regions are governed. Good leadership contributes to the development and growth of a given region in various aspects. However, the success of a leader depends on the leader’s personal characters and the leadership style used in influencing issues, such as management of public resources and other important political and economic matters of the nation. Shortcomings The short comings associated with this study mainly stemmed from the research method employed by the researcher and respondents who were interviewed. Also, situational or environmental factors must be taken into consideration, as the difference between pre-election times might be greater when compared to the leader who has already been elected. It is critical to base theory and practice on realistic conditions and empirical knowledge. Normative Implications Political leaders should uphold responsibility for issues that affect the society, and ensure individual discipline in the public domain. The amount of work that the leader has is a lot for one individual, so uniting the efforts in the fight for common goal must also be present. Considering all the qualities of a leader it is possible to see that the disadvantages must be minimal, if not non-existent at all. The leader can focus all attention on promoting policies and regulations that are promised to the people, leaving the minor organization and support to the party members. Personal life is closely conne cted to the position of the leader, so it must be kept proper and respectful. Works Cited Alford, Mimi Newman, Judith. Once upon a secret: My Affair with President John F. Kennedy and its Aftermath. London: Hutchinson, 2011. Print. Bloomberg, Michael. Bloomberg by Bloomberg. New York: John Wiley, 1997. Print. Creswell, John. Qualitative inquiry and research design. Thousand Oaks: Sage Publications, 2009. Print. Crick, Bernard. In defense of politics. London: Continuum, 2000. Print. Goddard, John. â€Å"Doug Ford, Athlete, business leader, MPP†. Toronto Star 22 August. 2011. Print. Morris, Roger. Partners in Power: The Clintons and Their America. Washington: Regnery Publishing, 1995. Print. Wren, Thomas. Inventing leadership: The challenge of democracy. Cheltenham: Edward Elgar, 2010. Print. This research paper on Political Leadership and Organization was written and submitted by user Silas Richards to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.