Individual research Essay Example | Topics and Well Written Essays - 750 words

Individual research - Essay Example Safaricom’s competitors include Airtel Kenya (earlier known as Celtel), Telkom Orange, and Yu Mobile. This product was commercially launched in 2007 as a first in the world. M-PESA enables Safaricom’s subscribers to transfer money to both users and non-users, pay bills (such as electricity and water bills), deposit and withdraw money and purchase airtime. It offers traditional banking services without a need for a user to have a bank account or visit a bank’s branch. M-PESA deposits and withdraws are mainly made at a region-wide network of appointed agents who include airtime vendors and retail outlets (Punam, & Manka 56). M-PESA had several unique, rare and hard to imitate qualities which made it almost impossible to imitate. First, this product had never existed at any place in the world. There was therefore no model which Safaricom competitors could imitate. Safaricom therefore gained an advantage of offering a service that was not provided by other competing mobile phone company. Another distinctive quality of M-PESA was its technological platform. This service does not use the common internet banking platform. Competitors also lacked knowledge of this new technological invention initiated by Safaricom (Punam, & Manka 61). This technology was not available in the market. Safaricom’s M-PESA project was also capital intensive due to large organizational and operational costs associated with implementation of this service. On of the first mover advantages of Safaricom is establishment of a new leading regional brand. Safaricom is the most popular company in East and Central Africa. It records the highest profits in the region with M-PESA continuously accounting for an increasingly higher proportion of its profits every year. The company’s brand is so strong that it received a regional record 532% oversubscription of its Initial Public Offer in 2008. A second first mover advantage of Safaricom was becoming a market leader in both money

Emotional Abuse Awareness Research Paper Example | Topics and Well Written Essays - 1000 words

Emotional Abuse Awareness - Research Paper Example Therefore, the purpose of this research is, not only, to bring awareness to emotional abuse happening around us, but also to provide help for those who have been victimized. The number of teenagers who are daily abused emotionally has continued to increase everyday to appoint of equalizing to the number of those teenagers who are sexually and physically abused and this is a consequence of failure of psychological abuse occasionally coming up with education programs aimed at treating or counseling the victims. For example, where parents have been beating up their children ruthlessly, such children develop phobia that grow with the children up to their late ages. The children feel isolated or intimated, and if the father is the one who often beats her up, she may develop an attitude of hatred towards men in the whole of her life. It is important to pinpoint that teenagers are at their learning phase, and they require to be impacted with courage, knowledge and skills instead of making them live in tension and phobic to several life occasions. Adolescent age is one of the critical life stage that require complete care handling in terms of how we talk to them and how we correct their mistakes. Additionally, adolescents are very active and it is on this stage where the parents or a guardian needs to devote their time and other resources to make sure total control of the teenagers did. Due to such risk associated with the adolescent, guardians and parents have implemented oppressive rule and regulations such as remaining indoors always. Such rule or regulation denies the adolescent the right to socialize with other adolescents. Therefore, when the rules and regulation are very tight the adolescent feels denied their rights to enjoy total advantages as a youth and this data has been established by a sampling technique of 215 and 265 females who are suffering from emotional abuse hence the need to create awareness in order to stop